How are we able to offer so much discounts?

In retail, sourcing is the secret sauce.

However, to allay concerns on whether we are a real deal,  we shall give some insight into how it is possible for a small local business to offer discounts on the retail pricing of the big retailers.

Say, we buy in bulk from Amazon or Costco and get bulk discounts then it is not too surprising that we can turn around and beat their retail pricing utilizing the discounts we received.

This is the MVNO (Mobile Virtual Network Operators) business model. Spectrum Mobile, for instance purchases network access from Verizon and turns around and beats Verizon’s retail prices in its offerings. Boost Mobile runs off the T-Mobile network while competing with T-Mobile for customers. Cricket runs off the AT&T network. Google Fi operates on T-Mobile and U.S. Cellular networks. 

It is possible to get cheaper flight/cruise tickets from a travel agency than directly from the airline/cruise operator. The business models of Priceline and Expedia rely on offering lower prices than the prices offered directly from the source. You get the idea.

We have not necessarily said this is what we do. We have merely provided a possibility on how it is possible to beat the retail pricing of the big retailers.

Compared to the big retailers, we have structured ourselves to have significantly lesser overhead and operational expenses relative to revenue throughput. We intend to pass these savings to our customers. 

This attempt to reduce operational expenses explains the lag of 10 – 14 days between ordering a product on 414store.com and when it becomes available for pickup. 

We also impose order minimums (without a transaction fee) in our online store to increase our operational efficiency and increase the discounts we can offer to our customers.

We hope we have allayed any concerns you may have on how we are able to offer discounts on the retail pricing of the big retailers. We have put a lot of effort into offering you significant discounts on your shopping. We hope you enjoy the discounts we offer.

We are a small local business located at 9000 W Burleigh St, Milwaukee, WI 53222. You are invited to visit our retail store.

If you have any further questions, please contact us through our Contact Us page

Thanks for shopping with us!